Understanding eco-logos

From fish to forests to fair trade, use this guide to improve your label literacy.

Making the environmental choice in all of our purchasing can be difficult, especially with so many products claiming to be green. Thankfully, logos, labels and certification exist to help us choose products that are genuinely environmentally-friendly. Yet even these can sometimes be confusing. For example, why are there so many different “certified organic” logos? And what does “Cradle to Cradle” even mean?

This guide will help you decipher some of the many eco-logos in the marketplace. Take a moment to boost your label literacy by discovering who’s behind each one—and what they mean. NEXT >

Comments

There are other certification logos and systems like this that are helpful. Eco-logo, while helpful, concentrates more on the larger environment and not so much on the indoor environment and occupant health. For purposes of deciding specifically on indoor environment, I would go to: Clean Air Technologies, Envirodesic, a Canadian one, and Greenguard. These are all third-party and well regarded.
You missed a bunch that I think have higher standards then the ones you chose: 1. BPI compostability to ensure something actually breaks down in a way that is safe for our soils and can create compost 2. Carbon Trust- new and does a LCA that is far more thorough than most 3. Green Seal they won't certify things that Eco-logo will certify.
It's important to note that (as indicated by the description) this logo indicates the most environmental choice relative to others in a category, but it doesn't necessarily mean the product is particularly environmentally friendly. For example, when shopping for paint recently I came across this logo on one of the plain white options available in a big box store. (It was the only environmental option they had.) When I inquired about whether the paint would remain free of VOCs (volatile organic compounds) when tint was added, I learned that it would not so I decided to keep looking. I discovered a European line of paint called Mythic that is rated zero VOC (less than 5 parts per million) and comes in thousands of colours, available through a local ecostore, and went with that instead. So, when making purchase decisions using the EcoLogo, it's a good idea to dig a little deeper about the environmental criteria within that particular category rather than take it at face value.

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