Tastemaker

Short-listed: Flow by Matthew Fiddimore

The design

Elegantly tall with a small footprint, this carafe requires little shelf space and can be accommodated on even the tiniest tables for two. The deep plunging spout references the Thames and functions to hold back ice when pouring.

Fast fact: Between 10 percent and 15 percent of the price of a bottle of water goes to cover advertising costs.