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Excellence in Corporate Responsibility (ECR) Awards

Corporate Responsible Leaders Awarded for Innovation and Commitment to Changing the Impact of Business

The founder of the world’s largest sustainable adventure travel business that leverages volunteerism to give back to the people and places it sends travelers to.

A biogas co-operative plant that converts organic waste from grocery stores and the local Zoo into electricity, heat and natural fertilizer.

A VP at a leading resource sector company who challenges tired practices and is committed to innovation and collaboration with contractors and landowners.

These are just a few examples of the commitment and dedication of the 18 winners and eight honourable mentions acknowledged at the 2012 Excellence in Corporate Responsibility Awards hosted by Green Living Enterprises.

The ECR Awards, held this year in Toronto at One King West on November 7th, was developed to honour and celebrate corporate Canadians for outstanding work and dedication towards creating sustainable and ethical practices within the business framework. The ECR awards honours professionals in small, medium and large corporations across Canada from a range of industries such as resources, technology, sustainable housing and much more.

“Highlighting the efforts of such a distinguished group of award recipients is not only an honour, but our responsibility,” says Laurie Simmonds, President of Green Living Enterprises. “This year we were thrilled to receive a record number of nominations. The judges faced a daunting task of evaluating the many excellent submissions we received and to single out those whose efforts merit this important recognition.”

Recognizing that change can take extensive, lengthy dedication and hard work ECR created the Outstanding Achievement Award to honour one individual or company whose commitment was exceptional. This year the ECR Awards team boasts that it was unanimous in its choice for the Outstanding Achievement Award recipient, Vancity. Vancity grew to be Canada’s largest credit union by committing to achieving financial success for its 479,500 members, while being environmentally and socially responsible.

Vancity believes in a vision of Me and We and “living out that vision and operating in a way that is responsible and respectful of the community,” said Linda Morris Senior Vice President, Business Development, Member & Community Engagement at Vancity. “We use our knowledge to really work in the community. It’s not just about making money, it’s about taking our members’ dollars and investing them back into the community so it’s not just a handout, but a hand up.”

Vancity is a member of the Global Alliance for Banking on Values, an independent network of the world’s leading sustainable banks sharing the commitment to achieving triple bottom-line impact through responsible banking practices. This accountability resulted in real change when Vancity reached its goals of being carbon neutral two years ahead of schedule. Last year it diverted 70 percent of its waste from landfill for recycling. Most important, it is providing tools, training and products to encourage green change in the city of Vancouver, from offering low-interest loans to Vancouver’s homeowners for energy-efficient renovations, to helping develop one of the world’s largest master-planned sustainable communities - Dockside Green in Victoria, BC.

The Excellence in Corporate Responsibility Awards program was developed by industry experts with deep knowledge of corporate responsibility within Canada, including Laurie Simmonds of Green Living Enterprises, Valérie Bécaert of CIRAIG (the Interuniversity Research Centre for the Life Cycle of Products), Bob Mann of Sustainalytics, Chad Park of The Natural Step Canada, Marlo Raynolds of BluEarth Renewables Inc., Toby Heaps of Corporate Knights, Lorraine Smith of SustainAbility and author and sustainability expert Bob Willard.

The expert panel of judges applied a rigorous assessment to its winners, ranking them from one to 100 in a multitude of key areas in corporate responsibility. Judges included Kelly Baxter of The Natural Step International, Heather Lang of Sustainalytics, Matt McCulloch of the Pembina Institute and Lorraine Smith of SustainAbility.

For details on the winners and how to apply for next year’s Green Living ECR Awards, go to http://greenlivingenterprises.ca/ecr-awards.

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Green Living Enterprises works with companies in the corporate sector to define their strategies and communications as it relates to environmental issues and corporate social responsibility. Green Living Enterprises is a full-service, one-stop solution for green marketing, product and program development, custom publishing and event management. An authentically green company, Green Living also includes GreenLivingOnline and the Green Living Show, North America’s largest green consumer show dedicated to easy and workable solutions for leading a sustainable lifestyle.


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ECR Award Sculptures
ECR Awards dinner
BNN's Howard Green
2012 Outstanding Achievement Award, Vancity
Bruce Poon Tip, G Adventures
Normand Dumont, RONA
Ariella Atlman and Welsey Gee, Stantec with Steven Fish, CBSR
Jeff Flood, Nexen and the CBSR/ECR team

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Copyright © 2012 of Green Living Enterprises, a division of Key Publishers Company Ltd. All rights reserved. Reproduction in whole or in part without permission is prohibited. Green Living and Living Green are trade-marks of Green Living Enterprises Inc.