$10 Challenge: A Year of Eating Local - June Issue
The farmers and food processors in Ontario along with The Ontario Table staff want you to consider this…..
$10 + 1 Week = $2.4 Billion
If every household in Ontario spent $10 a week on local food, we’d have an additional $2.4 billion in our local economy at the end of the year. Keeping our money circulating grows those dollars to $3.6 billion and creates 10,000 new jobs.*
Keeping our money circulating in our community grows to $3.6 billion and creates 10,000 new jobs.
We can all make a difference!
Each food dollar spent is a vote for the kind of culinary culture we have around us. Change you food spending habits and watch the culinary culture around you change – dollar by dollar.
Before you buy…. Follow the Money Trail
The local food movement sweeping the country is led by consumers and I think this is the very reason we face challenges such as lack of distribution and an agreed upon definition of local food. While the industry is working hard to catch up to consumer demand, what I can do is share my definition of local food so you feel confident expanding your local food purchases.
*The numbers were compiled by Dr. Kevin Stolerick of The Martin Prosperity Institute, University of Toronto, and Doug Vallery of Experience Renewal Solutions, Toronto.