The Green Life

The Green Life focuses on staying up-to-date with the latest green trends, events and news around the world.

All sorts of products showcase terms like "all natural", "botanical" or "green". But how can we really believe companies that are selling products to us are actually green?

This is a tough question and one that consumers, like myself, struggle with every day. We all want to do our part in purchasing products that are less harmful to the environment. Sadly, a large proportion of consumers feel they do not have the knowledge or expertise to choose the best products.

I don't think that there is a "trend" to go green anymore. In fact, in most cases,  it just makes business sense to do it. Further, consumers are simply demanding it. So how can businesses and consumers enter in a mutually beneficial arrangement to go green?

Third-party credibility is absolutely number one. There are dozens of organizations who have set green standards for products or services. Having an accredited logo on product packaging or in-store is immensely helpful to consumers who are uncertain if a product is truly green.

One such organization that can help you choose a green beauty product is ECOCERT. It carries out inspections and certifications in over 80 countries and are one of the leading references in organic certification around the world. You may have noticed the logo on such products as the Yves Rocher's Organic Skin Care line.

Another great third-party organization to look for in North America is Ecologo. It can help you find products that have adhered to stringent environmental standards throughout the product lifecycle. Look out for its label on products such as moisturizers and body wash.

But don't only check the ingredients, make sure to look at the outside too: the packaging. Is the packaging recyclable? Is it made of out of recycled material? Is there tons of extra packaging, such as cardboard or plastic? 

Try to practice looking for eco labels and greener packaging every trip to the beauty counter or to the grocery store.

If you're interested in debunking even more greenwashing, I highly recommend you check out The Seven Sins of Greenwashing.