Editors' Blog

Green Living editors dish on the latest trends and happenings in sustainability.

We love this advertising campaign by Tappening, a group devoted to promoting the drinking of tap water over bottled water. Natural Home Magazine wrote about the ads and the plucky marketers, Mark DiMassimo and Eric Yaverbaum, who created them. Along with the bold ad, the pair also started Start a Lie, where anyone can contribute their own lie about the bottled water industry.

We recommend you check out the entries. They range from the absurd ("Bottled water won't pay child support") to the hilarious ("Bottled water is the reason Brad and Jen broke up") to others that we probably shouldn't repeat here.

What do you think of this in-your-face campaign? Let us know in the comments!