Editors' Blog

Green Living editors dish on the latest trends and happenings in sustainability.

This week Greenpeace announced that their campaign to get Kimberly-Clark (the world’s largest tissue manufacturer and maker of Kleenex products) to stop using pulp from Canadian Boreal forests has succeeded.

The company has agreed to no longer buy pulp from the Kenogami and Ogoki forests in northern Ontario unless strict ecological criteria are met, thus protecting the forests that are sensitive natural habitats for threatened animals like woodland caribou and bald eagles.

This victory is a significant one. The move to implementing sustainable sourcing standards and monitoring is no small project and has great potential for being precedent setting for not only the forestry industry but for other sectors as well. In fact, many businesses are finding ways to improve the transparency of the materials and products they source (read about Wal-Mart’s sustainability scorecard here). Without pressure being placed on the company via the hundreds of protests that took place globally aiming to highlight the issue, the message may not have reached the Kimberly Clark quite as loudly, and the results might not have been quite so major.

-    Amanda Rappak

Photo Copyright Greenpeace / Meenu Bhardwaj