Life in the Green Lane

Environmental journalist Candice Batista shares video clips and eco-savvy advice from her TV show, A Greener Toronto.

As an environmental journalist I am in constant search for great stories to share with you. Sometimes I find them myself and sometimes they find me. This is one that found me. Want to save the world and surf the web? Now you can thanks to www.bettertheworld.com. This is the world’s first effortless fundraising platform that provides tools to empower millions of people to raise money for charity simply by surfing the web. The platform targets internet users who have no money to give to charity and charity supporters who want to do more. It’s very simple to join, in less than two minutes, you can join up, download the tools, start raising money, and track the impact of your activities. You can also choose from a divers group of charities and foundations, including,Habitat for Humanity, TakingITGlobal, Children’s Miracle Network, United Way Toronto, CANFAR, SickKids Foundation, the Lewa Wildlife Conservancy, and Heart and Stroke Foundation of Ontario. “We’ve seen a growing trend towards people seeking innovative ways to support us. Better The World offers us a new way to connect online with people who want to support us, but don’t necessarily have time or money to give,” says Neil Hetherington, Habitat for Humanity Toronto’s CEO. “People can now surf the web, support Habitat, and stay engaged with what we are doing to help rebuild communities.” This is cool, keep in mind though that this is a for-profit website with ten percent of the money raised going back to the company. Visit www.bettertheworld.com for more. EcoCandy.