Raid Your Closet: This British organization wants your old t-shirts!

Recently, a U.K. not-for-profit called Green Thing launched SAVED, a product line that breathes new life into back-of-the-closet t-shirts.

SAVED takes worn and forgotten t-shirts, washes them and adds the word “saved” in hand-stitched lettering. Each shirt’s tag shows the name of the person who donated it and why it had to be saved (from bad taste, from weight gain, from neglect), as well as the name of the person who did the washing and sewing. The newly desirable shirt is then sold for GBP 20. Proceeds go to Green Thing, which aims to inspire people to lead greener lives.

Anyone with t-shirts they no longer wear — which, let's be honest, is everyone — can send them over to Green Thing to be saved. Celebrating the new product's launch, shirts for sale include several from the closets of Imogen Heap, Zandra Rhodes and other British celebrities. Even better, customers receive their shirts in reusable packaging that comes with a free return label, letting them continue the upcycling cycle by sending in a t-shirt of their own.

SAVED is part of what Green Thing calls All-Consuming, defined as “the art of wasting nothing and using up everything.” In addition to those environmental benefits, the added appeal for consumers is the background story — one worth repeating.

springwise.com