Product Review: Sharp Electronics AQUOS LED LCD TV with Quattron Technology

Photo: Sharp Electronics
Sharp Electronics Brings Never-Before-Seen Colours to Canadians’ TV

When asked to attend the launch of Sharp Electronics’ Quattron technology, I have to admit that I was hesitant. With the current debate raging over 3D television, I admit to not really being overly excited about what seems to be going on in the industry. I am open to saying, I have not given much thought as to what is happening when it comes to this set of products, which is notoriously not a “green” section of the consumer sector and encourages consumers to have more versus less (which is the eco-motto, get by with using less). However, I was convinced that this was something, “I just had to see.” so off I went.

Well, I now care very much what happens in this consumer sector. I will honestly never look at a TV the same way again.

Over the past year, rather than telling the consumer what they wanted or needed Sharp conducted a survey asking consumers, “what do you want from your TV?”. The results suggested, a better colour display is growing in importance for Canadians. In a similar survey done in 2009, 32% of us ranked a better colour display as one of our top two most important features in a TV. In 2010, that number rose to 46%. So, instead of following other companies in exploring 3D technology, Sharp experimented with color and how to give us, the consumer, what we were asking for.

The solution for giving Canadians more color could not be found in the current standard of red, green and blue color filters which are currently in our TVs. To add more depth and brighter colors, the mold would have to be broken. Sharp shattered this mold by developing a technology that would allow them to add a fourth color to the standard line-up. Adding yellow to the standard red, green and blue colour filters allows us to see a vast array of colours never before seen on traditional 3 colour TV, colors such as the golden yellow of brass instruments, Caribbean blues and sunflower yellows. The end result is a more realistic gold, yellow, blue and green colour gamut displayed, representing nearly all colours that can be discerned with the unaided human eye.

Featuring this industry-first four-primary-colour Quattron technology, which adds the colour yellow to its UltraBrilliant Edge-lit AQUOS LED LCD TVs, Sharp will give Canadians the opportunity to see more colours than ever before on their TV.  

"As the first company to bring LCD TVs to Canadians, we continue to be laser-focused on advancing technologies that make TV viewing more enjoyable," said Bill Friend, Assistant Vice President, Consumer Products Division, Sharp Canada. "With our new Quattron technology, we've changed the way an LCD TV produces an image, allowing us to broaden the visual experience and immerse viewers in a whole new world of colour."

The images that were presented at the demonstration were beyond crystal clear. Images were brilliant in color with razor sharp edges. It was like having a hazy film taken off your eyes, or that feeling you get when you get a new set of prescription glasses. You feel like you are really “seeing” things for the first time and that before everything was just blurry.

But what about the environment?

The new AQUOS LED LCD TV with Quattron technology product lines are compliant with Energy Star® Version 4.0 standards which become effective in May 2010, as well as meeting Energy Star Version 5.0 standards which become effective in May 2011. Sharp’s 1080p X-Gen LCD panel, which incorporates UV2A Technology, offers a dramatic reduction in energy consumption compared to conventional fluorescent-backlight LCD TVs. These new series are also equipped with Sharp’s OPC function that automatically adjusts the unit’s brightness based on the lighting of the room, again enhancing the energy efficiency of these TVs.


In the demonstration, a power meter was plugged into the new series versus the older series and the new LE 810 used 1/2 the power of the previous TV. So Sharp has managed to create a product that is better, more efficient (oh, and thinner, only 1.6 inches wide), than the last series.

Other details, for TV lovers about the new LE810 & LE820 Series:

  • The new AQUOS LE810 and LE820 Series feature a stunning new contemporary edge-light design with a full-front glass infinity design. At only 1.6-inches thin, the full-front panel glass on the LE820 Series extends to meet the slim border for a subtle edge that befits the elegance of a modern home.
  • 
The AQUOS LE810 and LE820 Series offer various large-screen options, including sizes of 40-inches, 46-inches, 52-inches and 60-inches. Combining Sharp's X-Gen LCD Panel with an UltraBrilliant Edge-lit LED backlight, these new TVs display vibrant colors and deep blacks. 
  • Sharp's proprietary Fine Motion Enhanced technology is included for 120 Hz Frame Rate Conversion, as well as fast response time (4 ms) for a beautiful, smooth picture.

  • Enabled with Netflix®* video streaming capability and the newest version of AQUOSNet which gives users instant access to customized Web-based content as well as AQUOS Advantage Live real-time customer support which is available for the life of the product.



Advanced Connectivity

  1. Four HDMI with Instaport quick switching to avoid delay when switching between sources
  2. 1080p component video input
  3. RS-232C input for custom installations
  4. PC input to the TV serves a dual purpose as a PC monitor
  5. Ethernet jack for high-speed Internet
  6. USB input for music/photos

Pricing

  • LC40 LE810UN $1,799.99
  • LC46 LE810UN $2,199.99
  • LC52 LE810UN $2,699.99
  • LC60 LE810UN $3,499.99
  • LC40 LE820UN $2,099.99
  • LC46 LE820UN $2,499.99
  • LC52 LE820UN $2,999.99
  • LC60 LE820UN $3,799.99

Green Living Grade: A- (as a product, this delivers beyond what the current standard does with a smaller footprint. Sharp as a company has met their 5 year sustainable goals 2 years earlier than predicted and instead of resting on laurels they reset their goals and are striving for an even further reduction in their carbon footprint).