Product Review: AFM Safecoat Naturals Plant-Based Interior Paint

Photo: Photo Courtesey of Safecoat

Company: AFM Safecoat® Naturals

Item(s) tested: Safecoat Pearl Zero VOC interior paint in white ($24.99 to $29.99. for 1 US quart).

Where can item(s) be purchased:

The claim of the product: Safecoat Pearl Zero VOC is a premium quality, fast curing paint designed for interior surfaces where a soft sheen and superior film formation are needed.

How do you use it? Just like you would a normal paint. We tested white, but you can add pigment of your choosing to be mixed. Remember to ask for non-VOC tinting — some locations do not offer this so double check before having your color mixed.

What was great about the product:

  1. The product is certified by the third party SCS (Scientific Certification Systems).
  2. The product is LEED qualified.
  3. A variety of finishes are offered with the same third party certification and qualification, including: flat, eggshell and semi-gloss. AFM also offers exterior paints and several varieties of primers that will cover all your household projects.
  4. The product is biodegradable.
  5. No lead in this paint.
  6. The consistency is just like regular paint, as is the coverage.

What was NOT so great about the product:

  1. The product states it is organic, but there is no third party organic certification and we could not find "organic" in the ingredient list. It was not clear if organic simply referred to the product's plant-derived ingredients or the farming practices used.
  2. The ingredient list. We have put this under "not so great" due to one specific ingredient: "metallic driers." We could not determine what this consists of, though with SCS certification and LEED qualification we know that it cannot contain lead or mercury. Here is the full ingredient list: soybean oil resin, water, titanium dioxide, flaxseed oil, soy derivative, aluminum silicate, thistle oil, metallic driers, polysiloxance polymer.
  3. The smell. There is an earthy scent to the paint, though it is less "chemical" than regular paints. Still, take note if you are sensitive to odors: this paint is far from odor free.

Grade from Green Living: B+