Just Beautiful?

You should know what’s in your shampoo

A new campaign by Environmental Defence will have all of us taking a second look at what we put on our bodies, not just what we put in them. Just Beautiful targets the cosmetics industry, calling it “a deregulated wild west” when it comes to permissible ingredients in everything from shampoo to shaving cream. Even worse, because cosmetics manufacturers are not required to list many of the ingredients used, the consumer cannot even research their toxicity, or safety, for themselves. And Health Canada doesn't have the power to test or recall personal-care products for safety.

Not so in Europe. Thousands of cancer-causing, hormone-disrupting and allergy-inducing substances have been banned or restricted in European personal-care products. Environmental Defence and its campaign partners want the federal government in Canada to enact similar regulations. So they’re testing Canadians' cosmetics to see what's really in there, then asking the federal government to ban the worst substances, and make sure we know all of the ingredients in our cosmetics so that we can all be Just Beautiful.

What can you do to help? This week, sign the Just Beautiful petition, which early this year will be sent to The Honourable Leona Aglukkaq, Minister of Health. While you’re on the Environmental Defence site, read about how you can sign up for the ED newsletter (we’ll keep you posted here at Green Living, too) and donate to the cause. Help give our laws an extreme makeover!

NOTE: See the article on Gill Deacon’s new book, There’s Lead in Your Lipstick by clicking here.