The Green Profile: Frank Horvat

Where he are from? Toronto, Canada

What inspired him to be green? Frank has always been focused on maintaining the most basic necessities of life: health, love, quality time.  Being eco-friendly is just an extension of that philosophy.  So eating organic food, draft-proofing his house, using public transit, minimizing waste and electricity are just some of the everyday things that he does to do his part.

It’s also a question of ethics for him - we rely on so much on Mother Nature on
how we live - we would be hypocrites if we didn't try to do our best to
protect it. He also supports our community: by buying local as much as possible, giving jobs to our neighbours and making our economy more vibrant.

Finally, he wants to protect our future. When he’s old man, Frank wants to still be able to enjoy everything that nature has to provide.

Who is his green mentor? His wife.

What is his biggest green accomplishment? A multitude of improvements to his house, changes to everyday habits and being a founding customer of Bullfrog Power. Also volunteering at WWF-Canada fundraising events.

What projects is he currently working on to better the environment? The Green Keys Tour; a cross Canada concert tour and showcase of eco initiatives and businesses in local communities, 53 concerts from March 2010 to March 2011, every event free, a portion of the sale of new CD to be donated to WWF-Canada.

What does he want to inspire in others when it comes to the environment? Just think about the impact of your actions in everyday life.