Changing the Way We Do Our Weekly Shop

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A study reveals how our environmental expectations are changing our weekly routine at the grocery store

With Spring bring with it a buzz about being environmentally mindful of what you purchase especially at the local grocery store, do you wonder if people around you are really getting the message about what it mean to be “greenwise” at the grocery store?

Well the results of a recent survey show that many of us are being quiet picky about what we purchase and really making sure brands meet our environmental expectations!

Mambo Sprouts Marketing research revealed 8 in 10 natural and organic consumers regularly read ingredient labels for health and nutrition content and were interested in buying functional foods with added health, nutrition and dietary benefits, with 4 in 10 (39%) very interested in these types of specialty foods.

Consumers expressed the most desire for foods with
Organic ingredients (65%)
Low sodium grocery items (47%)
Low fat/cholesterol (39%)
Vegetarian items (31%)
Also preferred functional food products with added calcium (44%), Omega 3 (44%), anti-oxidants (43%), probiotics/prebiotics (38%), and Vitamin D (30%).

With May being Celiac Awareness Month (Celiac’s have an issue with processing gluten), a study noted interest in specific ingredient-free foods, with one in three natural product consumers seeking allergen free foods.  Shoppers were most likely to report buying gluten free/wheat free items (25%), followed by dairy free foods (9%).  Fewer avoided soy (6%) or peanuts (4%).

Bread (59%), cereal (56%), chips and snacks (54%), and pasta (46%) were the most popular gluten free products.  

Consumers are turning to gluten free foods for a variety of reasons.  More than four in ten gluten free buyers felt gluten free products were healthier for their family (43%).  Another one in three (34%) had a household member with celiac disease or wheat intolerance or indicated that their favorite brands were gluten free already (36%).

Packaging is also playing a key factor in brand buying decisions in the grocery aisle.  4 in 10 (40%) recently tried a new brand or switched brands, specifically because it had more earth friendly packaging.

Two in three bought products with recyclable packaging or packaging made of recycled materials (66%) and 44% bought products with compostable/biodegradable packaging. New eco packaging options of most interest among 1 in 2 included: compostable/biodegradable, reusable and refillable product packaging. 

Goes to show, we can teach old dogs new tricks!