Green Toronto Awards: Market Transformation

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Green Toronto Awards: Market Transformation

Image: www.toronto.ca/greentorontoawards

The Green Toronto Awards took place this weekend at the Green Living Show. The Market Transformation Award rewards leadership in market-based environmental solutions. The winners this year are C.J. Graphics, Local Food Plus and Calstone Inc.

The Market Transformation Award recognizes the efforts of a manufacturer, retailer, NGO, marketing company, or an individual promoter or designer to utilize market forces successfully, to promote products, services and choices which lessen the impact on the environment and human health.

New product innovation and the development and implementation of successful social marketing campaigns, in addition to traditional environmental activities which influence behaviour, market transformation changes consumer behaviour to make better choices.

C.J. Graphics
C.J. Graphics is a printing company that is taking steps to reduce the industry’s traditional environmental burdens. For the DVD case for Evan Almighty, for instance, it created a simple, cost-effective package option that eliminated superfluous plastic. There was also a significant educational component: the inside case explained the benefits of the new packaging, including the use of FSC-certified paper, soy inks, waterless printing and Rainforest Alliance Certification.

Local Food Plus
Local Food Plus (LFP) fosters a sustainable local food system by linking farmers and processors with local purchasers, especially institutions such as colleges and universities, restaurants and hotels, school boards and municipalities. LFP creates a win-win-win scenario for farmers, institutions and consumers. Torontonians benefit from supporting local economies, improving the sustainability of the land around them and eating food that meets the highest social and environmental standards.


Calstone Inc.
Calstone is a Canadian, family-owned and operated business that creates and manufactures metal furniture products. For customers who want to buy furniture but avoid having it end up in landfills, Calstone offers an innovative Remanufacturing Program: it buys back each piece for a nominal fee and recycles or remanufactures it. The company has inspired some of its suppliers to re-evaluate their disposal processes.
Packaging to save the planet.


Photos: Upper left: C.J. Graphics, lower left: Local Food Plus, upper right: Jim Ecclestone, owner and president of Calstone Inc.

Sponsored by The Green Living Show.

Judges

Roberto Chiotti, Larkin Architect Ltd.
Jordy Gold, Sustainability Consultant
Tyler Hamilton, The Toronto Star
Lenard Hart, Minto Green Team
Deborah Kaplan, Zerofootprint
Joe Lobko, du Toit Allsopp Hillier Architects

Read more about the other winners:
http://www.greenlivingonline.com/OurWorld/toronto-green-community/
http://www.greenlivingonline.com/Energy/green-toronto-energy/
http://www.greenlivingonline.com/OurWorld/green-toronto-environmental/
http://www.greenlivingonline.com/HomeGarden/green-toronto-design/
http://www.greenlivingonline.com/Business/green-toronto-green-roof/
http://www.greenlivingonline.com/HealthNutrition/green-toronto-health/
http://www.greenlivingonline.com/Business/green-toronto-leadership/
http://www.greenlivingonline.com/OurWorld/green-toronto-water/
http://www.greenlivingonline.com/Family/green-toronto-youth/
http://www.greenlivingonline.com/Business/green-toronto-hunter/



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